Despite the irregularities associated with the year 2020, black-owned cosmetic brand,Center IN, withstood the limitations by the sheer quality of its products and services. The company’s growing popularity for its all-natural skincare products has increased sales ten-fold during the COVID-19 pandemic. The team at Center IN consists of black women wielding that “black girl power” to push the brand’s inventory consisting of skincare and haircare products entirely designed by them.